Certainly one of the reasons to the bar's surge in recognition has long been social media marketing - which has a viral online video by TikTok user Maria Vehera from 2023 staying cited as one of the principal motives for its rise to prominence.
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The now-renowned confection to start with went viral in December 2023, when Dubai-centered meals influencer Maria Vehera posted a video of herself reviewing the chocolate bar — so far, her TikTok has racked up 80.7 million sights. Vehera procured the chocolate bar from Deal with Dessert Chocolatier, an area producer in Dubai that serves bars with Inventive and sometimes textured fillings, just like the manufacturer’s “Cereously Chewy,” which incorporates chewy fudge brownies with cereal encased in milk chocolate and, not surprisingly, the “Can’t Get Knafeh of It” that the web now understands as being the "Dubai chocolate bar."
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So, if you’re viewing folks style-testing chocolate they declare to obtain gotten at nearby shops outside of the UAE, they’re hoping copycat bars like those from stateside chocolatiers who have designed very similar recipes.
Should you be on TikTok, you will have viewed the bar, which combines the flavours of chocolate, pistachio and tahini with filo pastry, which is impressed by the Arab dessert Knafeh.
Element of the attraction with the chocolate is its exclusivity - you can only purchase it utilizing a foodstuff shipping application, rather then going for walks right into a shop or grabbing it with the supermarket.
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The Take care of chocolate is billed to be a "dessert bar" and needs to be retained while in the fridge, with a brief expiry day like quite a few dairy products.
The filling is a mix of crispy knafeh bits, pistachio and tahini paste. Outside is often a milk chocolate shell that’s been hand-splatter-painted yellow and inexperienced.
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Due to the fact stocking the bar, Waitrose says they've needed to introduce a two-bar limit for customers to be able to regulate inventory levels.
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It demonstrates Vehera making an attempt the Knafeh bar for the first time - here coupled with various Other folks produced by a similar chocolatier - and has long been favored nearly seven million moments.